First and foremost if you are a serious musician it's important to understand that your artist name is your (brand) and your songs are your (products). Each day music listeners are logging in to their favorite music platforms looking to discover new music they love.
When it comes to branding your music artist, branding your music business or artist branding in genereal one of the first steps to understanding why you need to treat your music business as a brand is understanding how music listeners discover new music they like. You may be at a point as of right now where you have music on Soundcloud and endless video's on YouTube and have seen some good exposure but still find it difficult to get good results each and every campaign.
Music Industry branding is what allows you to effectively showcase your sounds to a growing audience each and every time. You first must be where your listeners are. When looking to be discovered you must first be "discoverable." What this means is what are the chances that a user will log in to Soundcloud and find you.
There are ways to increase your chances but it takes an effective digital marketing campaign with the goal set on building your brand. We can help you start this process based on your monthly budget.
A monthly budget is recommended for your branding concerns due to the fact that establishing, growing and marketing a brand takes time. It's something that actually never stops. As long as you are a business and looking to showcase products, branding should be a constant part of your strategy.