First and foremost, if you are a serious musician it's important to understand that your artist name is your (brand) and your music compositions are your (products). On a scale of 1-10 how well would you rate yourself on your overall reach? If your artist name is your brand, would you say that your brand is easy to discover? If I were your fan, could I search your name on Google and find your latest products (songs), product reviews (song reviews) and latest media (Instagram/photos), (Twitter/news), (Facebook/press).
Labels and music listeners alike are becoming more transparent as investigative tools become more available. What this means is, far few are the days where musicians like Bryson Tiller (who blew up and got recognition off Soundcloud) will continue to get major label opportunities off success from a single platform. Musicians and their managers will need to discover other ways of convincing major labels to invest in their craft. One of the best ways to stay ahead of the curve when branding your music online is to hire an Artist Sounds music marketing manager.
HERE ARE 4 DIY SOLUTIONS
- One of the simplest ways to strengthen your brand is with a consistent @username on all of your music brand related social media accounts.
- Another way you can strengthen your music brand online is by getting featured on music related blogs. A strong write-up on your latest music, album or band can go a long way.
- Be diverse with your media. What this means is, showcase your songs on audio sites, video sites and apps.
- Last but not least, be sure to be informative when branding your music online. I don't know how many times we have seen artist not being descriptive enough in their bios, song information sections and social media pages.
In Closing, branding your music can be tough. It is a never ending process and gets even more complicated when you reach celebrity statuses where you move from creating and improving a brand to having to protect it. On behalf of our staff, welcome to Artist Sounds.