Artist Development Program

Artist Development Program

from 249.99

If you have reached this page it is because you have been selected and approved to partner up with BTRU Entertainment and will be enrolling in their development program for the 2018 academic year. This program assists artists by supplying them with an A&R who is assigned to work with them throughout their selected length of term in order to manage their career and guide them towards success. Through a relationship that is built through consistent communication, exposure to unique tools, music management, digital marketing and other benefits the BTRU Entertainment network provides they are able to develop artists who are then hand selected for exclusive partnerships and opportunities as a member of the official BTRU Entertainment roster. BTRU Entertainment showcases itself as the Home of the Underdog and is a music management and promotion company founded in Louisville, Kentucky. Get started by selecting your 'length of partnership' which determines the amount of time a member of their staff is assigned to work with you.

Length of Partnership:
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This exclusive artist development program is powered by BTRU Entertainment and our sponsors. For those of you who aren't familiar yet - BTRU Entertainment is an entertainment management company that has ushered a plethora of entertainment related brands into major opportunities in their respective industries and specializes in developing musicians, producers, models, dj's, athletes, actors and many other entertainment related brands. Clients who chose from our 120 Day, 240 Day or 365 Day Program will receive exclusive access to a temporary personal music marketing manager and will instantly gain access to all the tools that BTRU Entertainment has to offer during your development program duration. Your assigned specialist will consult with you and build a relationship with you that is based on trust, goal-setting and above all expertise in order to reach those goals. Our primary goal is to develop artists and address the following areas:


- brand management
- artist verification
- successful song promotion campaigns
- successful video promotion campaigns
- successful product promotion campaigns
- monetizing your music
- creating merchandise
- monetizing that merchandise
- digitally distributing your music
- acquiring a professional store front
- studying trends for data driven results
- gain expertise from an industry professional
- build up your following
- get heard and seen by real people
- license and copyright your music
- weekly phone consultations and planning

95% of the entertainment brands we have worked with over the years have undergone our development program and have moved on to obtain exclusive partnerships with our company allowing them to officially be a member of our roster which comes with countless perks and opportunities that aren't available in the Development Program. Plain and simple we want to work with qualified individuals that actually have what it takes to make it to the highest points in their respective industries. This takes dedication and perseverance as well as guidance that our company has continued to champion over the course of our legacy. Choosing the right program for you can be as simple as analyzing your budget or as difficult as deciding how long you really need to undergo development in order to fully be prepared for major opportunities that come your way. We are the experts and we are ready to assist you!


Q. What happens after I pay?

A. You will receive an email

Q. What is in the email?

A. Payment confirmation and Package Details

Q. Then What?

A. You are assigned a specialist

Q. How long does that take?

A. This takes just 48 hours

Q. Okay then what?

A. Phone consultation is scheduled

Q. What happens on the phone?

A. You and your manager talk strategy

Q. What happens after we talk strategy

A. You talk about your short & long term goals

Q. Then what happens after that?

A. We start working towards those goals

Q. Are those the goals mentioned above?

A. Depending on where the artist is at in their career we fill the void of what's missing from your current strategy and start effectively building your fan base and growing your brand

Q. How long do I get to work with you?

A. Depending on your program selection we will work with you for 4 Months, 8 Months or One Year.